Tony always says, “fall in love with your customer, not your product” if you want your business to be successful. When you are truly serving and providing value to your ideal customer, that is when you have the opportunity to grow and thrive. So ask yourself – What business are you really in? Who are you serving? And how could you serve them even better? Watch as Business Mastery graduate Rebekah Keat explains how Tony helped her answer these questions and so much more.